Your Listing Expired—Here’s How to Relaunch with Impact

When your home doesn’t sell, it’s more than just disappointing—it can feel like a personal failure. You’ve invested time, money, and emotion, shared your plans with loved ones, and now the clock has run out. That empty “expired” listing stings—and may even be embarrassing.

But here’s an insider truth: over 70% of sellers who switch to a new agent successfully sell their home, while re-listing with the same agent only works about half the time. That’s flipping a coin worth millions. And most homeowners don’t make the switch—only one in three do, and too often they repeat the same missteps. You deserve better.

Same house. New plan. Different results.

1. You Missed Market Value

Current buyers are cautious—especially with rising interest rates. Even a modest overprice can shut the door.

Here’s what we’ll do now:

• Audit recent sales in your area.
  
  

• Review buyer feedback from open houses and showings.
  
  

• Aim slightly below market value to generate demand, which can ignite a competitive upswing.
  
  

2. The Presentation Didn’t Connect

First impressions matter. Poor staging, dreary photos, and minor wear can kill momentum before it starts.

Next steps:

• Walk through your home objectively—inside and outside.
  
  

• Make simple upgrades: neutral paint, refreshed fixtures, strategic staging.
  
  

• Ensure your online representation exudes warmth and possibility.
  
  

3. The Marketing Didn’t Reach Buyers

Standard flyers and basic MLS postings aren’t cutting it anymore. Successful agents use precision-targeted digital campaigns, video, and social media to reach ideal buyers at the right time.

Your relaunch strategy:

• Map out a digital marketing plan tailored to your property and neighborhood.
  
  

• Incorporate eye-catching visuals—professional photos, walk-through videos, social ads.
  
  

• Blend marketing channels for maximum visibility and urgency.
  
  

4. Negotiation Gaps Held It Back

Some sellers avoid negotiation—and walk away from good offers. That mindset can stall a sale.

What we’ll shift:

• Embrace flexibility on closing costs, timing, or minor repairs.
  
  

• Use your home’s 55%+ value appreciation over five years to strategically give back while protecting your profit.
  
  

• Frame concessions as bold moves toward a successful closing.
  
  

Final Takeaway

Your expired listing isn’t a dead end—it’s a sign to reboot smarter. With a fresh strategy and a sharper partner, you can turn things around quickly.

✅ Fact: Switching agents increases your likelihood of selling to over 70%.

Ready to relaunch with a winning formula? Contact a local real estate pro who understands how to do different—and why it works. Let’s get your move back on track.

Ready to Make Your Move?

If you're considering a move, I can help you craft a selling strategy tailored to your timeline and goals. Whether you're looking for off-market insights or market-ready prep, let's position your property for maximum impact.

Reach out today to get started.

— Kelly Perkins

949.310.3754
Laguna Beach Real Estate Advisor

(Content inspired by KeepingCurrentMatters.com)