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What Home Prices Are Really Doing This Summer

There’s no shortage of buzz about a possible housing market downturn, but here in Laguna Beach, the story is far more balanced. With inventory stable, luxury demand strong, and a market poised to shift, the outlook is steady, not spiraling.

Laguna Beach Market Snapshot – July 2025

  • Median List Price: $5,495,000

  • Median Price of New Listings: $2,895,000

  • Price per Square Foot: $2,085

  • Median Days on Market: 112

  • Active Inventory: 190 homes

  • Market Action Index: 27 — Slight Buyer’s Advantage

  • Median Rent: $12,500/month

(Source: Altos Research Weekly Update – July 14, 2025)


What’s Really Going On?

Despite media predictions, home sales in Laguna Beach are steadily outpacing new inventory, creating a subtle but important market shift. We’re currently in a slight buyer’s market, meaning price movement is soft, but pressure is beginning to build as demand consumes excess listings.

As this trend continues, it’s expected that we’ll move closer to a seller’s zone, where upward pricing pressure returns—especially in desirable segments of the luxury market.


Key Segment Insights

Laguna Beach spans a range of high-value tiers. Here’s a quick look at pricing by segment:

Segment Price

Sq. Ft.

Beds/Baths

DOM

$17.99M (Top 25%)

4,325

4 bed / 5 bath

136

$6.63M

3,290

4 bed / 4 bath

98

$4.19M

2,563

4 bed / 3.5 bath

112

$2.80M (Bottom 25%)

1,618

3 bed / 2 bath

98

*DOM = Days on Market


The Takeaway for Buyers & Sellers

  • Buyers: With 190 homes active and 35% of listings seeing price decreases, there’s room to negotiate—especially if you’re looking below the $3M range.

  • Sellers: While pricing gains are on pause, homes are still moving—particularly when well-prepared and priced for today’s buyer expectations.

  • Investors: Rental value remains strong, with median monthly rents around $12,500, reinforcing Laguna’s long-term value.


What Happens Next?

As inventory continues to be absorbed and no significant new stock floods the market, expect gradual pricing lift—not spikes, but healthy appreciation. With low foreclosure rates, high homeowner equity, and continued demand for luxury living, there’s strong footing beneath the surface.


Bottom Line

Laguna Beach isn’t crashing—it’s recalibrating. This summer offers a rare window of opportunity for strategic buyers and a clear roadmap for smart sellers.


Want Local Numbers by Neighborhood?

Coastal trends set the stage, but what matters most is what’s happening in your zip code. Whether you're buying, selling, or investing, let's talk about what today's numbers mean for your specific situation.

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Kelly Perkins
Compass Laguna Beach
Professionalism. Persistence. Passion.
949.310.3754
DRE# 01991628

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Partnering with Kelly Perkins means working with a seasoned professional who combines real estate expertise with unmatched resilience. Kelly is committed to helping you achieve your goals, whether buying or selling.
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